![GDPR Proof Attribution. Is Online Media Mix Modeling the Answer? - EP020](/content/images/size/w720/2022/12/Life-after-GDPR-EP020-Blog-Header.png)
GDPR Proof Attribution. Is Online Media Mix Modeling the Answer? - EP020
In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as