Hello World!

Hello World!

Life After GDPR: A Podcast ๐ŸŽ™ about Digital Marketing in a post-GDPR world launching in March 2022.

Why this podcast?

The Digital Marketing field is a relatively young but high-growth industry with millions working in it worldwide. Starting in the early '90s, for the first ยฑ30 years, weโ€™ve seemingly moved in one single direction: gather more and more data about internet users to feed our tools and algorithms ๐Ÿค–.

In our enthusiasm ๐Ÿค‘, we forgot about privacy.

Now, a paradigm shift is upon us. Our beloved tools and techniques are under siege from legislature like the European GDPR ๐Ÿ‡ช๐Ÿ‡บ and American CCPA ๐Ÿ‡บ๐Ÿ‡ธ, public opinion (fuelled by pop culture documentaries๐Ÿ“ฝ๏ธ), and even from within Big Tech itself (๐Ÿ‘‹ ๐Ÿ).

But instead of whining about it and acting like we donโ€™t agree, (we all love those ad blockers โ›”๏ธ), itโ€™s probably time to look at what we can do. To figure out how we can reach the right audiences and create great digital experiences while respecting our visitors' privacy.

In Life After GDPR, weโ€™ll explore the changes ahead of us. Weโ€™ll try to answer questions like:

  • What are current court rulings ๐Ÿ‘ฉโ€โš–๏ธโš–๏ธ and how do they affect digital marketing right now?
  • What are the possible future implications ๐Ÿ”ฎ of those rulings and how can we adjust our work and technology stack to be โ€˜future proofโ€™?
  • What alternative, privacy-preserving, technology is out there ๐Ÿ”Ž? How does it compare to our current stack?
  • What are examples of successful marketers navigating this paradigm shift? How did they do it ๐Ÿ“?

Weโ€™ll try to do this with privacy experts, digital marketing practitioners, and software developers from within the space, all while keeping a positive mindset and seeing the changes ahead as opportunities.

If this sounds like something you would be interested in, please be sure to leave your email address ๐Ÿ“ฉ to get notified when we launch our podcast in March 2022.

Who are we?

We are Rick Dronkers ๐Ÿ™‹๐Ÿผโ€โ™‚๏ธ and Peter Sutarik ๐Ÿ™‹๐Ÿปโ€โ™‚๏ธ, the founders of Data to Value ๐Ÿ“ˆ, a marketing data consultancy.

We've been working in the digital marketing world for over 10 years and actively help our clients implement analytics, tag management, and marketing technology solutions.

Whenever our clients want to implement a new tool to measure website visitor behavior, we're the guys they call to implement it ๐Ÿ‘จโ€๐Ÿ’ป.

Since the introduction of the GDPR in 2018, we've been helping companies implement consent management systems ("๐Ÿช cookie banners") and trying to navigate "the best way" to implement marketing technology.

This podcast originated out of our own interest and desire to serve our clients with the best information. We found that most information about the GDPR out there was geared towards privacy professionals and lawyers and lacked practical advice ย for digital marketers.

We also felt that a lot of content out there was about "what is not allowed anymore", but lacked to mention "what you can do". A negative framing that alienates most digital marketers and demotivates them to look further into the topic of privacy.

So we're trying to scratch our own itch, and document the process for you to follow along!

We are not lawyers, and nothing we publish should be taken as legal advice. We are simply trying to navigate this paradigm shift and share our journey with you!