E010 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage

E010 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage

In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen.

View the entire episode here on our YouTube channel.

This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam.

If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the code “LIFEAFTERGDPR” for a 20% discount in the checkout.

In this episode we discuss:

  • How Adyen has structured it’s data team within the organization
  • The challenges of facilitating data to all stakeholders within a organization like Adyen
  • What tools Adyen uses to enable people to make the most of the available data
  • What type of protections are in place in order to prohibit people from accessing data they should not
  • And much more

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Talk to you next week!

-Rick Dronkers