In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as
In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy legislation. Lisette is a Master of Law and
Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and it’s implications on mobile marketing. Cory is an
This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this second session I was joined by Janus Visser who is the Director of Cloud Nine Digital and Twan Lammers who is a Digital Data Analyst at Commercial Banking at ABN AMRO
This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if
In this episode, I interview Jordan Peck from Snowplow. Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself and experiencing the power of a customized data collection
In this episode, I interview Robert Petković, Digital Analytics Director at Pro Media Group and data storyteller extraordinaire who loves to share his wisdom online and on stage. We had a great talk about how the GDPR has impacted his work, how he tries to help clients move towards taking
In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online. If you don’t already, you should follow Timo on his LinkedIn, check out his website. Also, if you’re interested you
Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh. This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4,
In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects
In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen. View the entire episode here on our YouTube channel. This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is A great event
In this episode I'm joined by Hannes Kuhl, a Solution Architect and Data Protection Officer at Trakken who has spent a lot of time thinking about the intricacies of Personal Data, the GDPR and it's effect on our (shared) field of digital analytics. It was a
In this episode, you will learn why you should (not?) consider building your own 1st-party analytics stack, what's so great about MeasureCamp and much more! This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022. The episode is also available including video on YouTube: https://www.
In this episode, recorded live at MeasureCamp Amsterdam 2022, we discuss using Google Analytics in the EU under the GDPR.
In this episode, I interview Till Büttner, who is the Head of Analytics at DHL and has been very proactive in his approach to the GDPR together with his team at DHL.
To celebrate the 10th anniversary of MeasureCamp and the 5th anniversary of MeasureCamp Amsterdam we recorded a live episode with Peter O'Neill and Martijn van Vreeden.
Life after GDPR will be live-streaming from MeasureCamp Amsterdam on Saturday the 21st of May 2022. Join us for great discussions about data privacy & digital marketing.
Recap of what I’ve learned when interviewing my guests and while talking to my clients about the impact of the GDPR on their digital analytics strategy.
A podcast about the Future of Google Analytics with Steen Rasmussen, a well-known digital analytics specialist. Co-founder & Director of Analytics at IIH Nordic.
In this episode, I interview Cory Underwood, one of the leading experts when it comes to browser techniques like Safari's Intelligent Tracking Prevention and it's impact on digital marketing and analytics.
Podcast with Simo Ahava about Server-Side Tag Manager and why it's imperative to have control to be GDPR compliant.
In this episode, I interview Aurélie Pols, a Data Protection Officer with a background in Digital Analytics who knows all about the GDPR and it's impact on Digital Marketing.
We've launched our podcast trailer, mostly because podcast networks need to index your podcast successfully before publishing your first episode! So this is a small nothing-burger, but episode 1 will follow very soon.
Life After GDPR: A Podcast 🎙 about Digital Marketing in a post-GDPR world launching in March 2022. Why this podcast? The Digital Marketing field is a relatively young but high-growth industry with millions working in it worldwide. Starting in the early '90s, for the first ±30 years, we’ve seemingly
